https://www.irikogunabe.com Iriko Gunabe Wed, 10 Aug 2022 21:52:46 +0000 https://www.irikogunabe.com en https://irikogunabe.com/Slideshow Wed, 16 Aug 2017 17:35:43 +0000 Iriko Gunabe https://irikogunabe.com/Slideshow Multidisciplinary Senior brand designer &amp; ✹art director. I synthesize, ︎craft, excel at bridging the gap between ✳︎ creative concepts and strategic ✺bjectives that translate into ➫ compelling visual narratives. Get in touch︎︎︎ &nbsp; https://irikogunabe.com/Featured-Projects Wed, 16 Aug 2017 17:35:44 +0000 Iriko Gunabe https://irikogunabe.com/Featured-Projects GantriThe most award winning lighting manufacturer2024 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/35e36d8ee79e280e7f7e25184efa1e26ab045b3ae2e33c07ffe3db1ea8ac55c9/template_image_2.png" data-mid="215936363" border="0" src="https://freight.cargo.site/w/691/i/35e36d8ee79e280e7f7e25184efa1e26ab045b3ae2e33c07ffe3db1ea8ac55c9/template_image_2.png" />PellaSee the world clearly2019 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/8b27917fd15f5372eba120a38d4cac706c2aa8ecd5abf26101d855a7f90cb74d/template_image_pella.png" data-mid="216306619" border="0" src="https://freight.cargo.site/w/691/i/8b27917fd15f5372eba120a38d4cac706c2aa8ecd5abf26101d855a7f90cb74d/template_image_pella.png" /> AppleCupertino, CA2014 — 2019 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/ef16d8d35652bffbccc120bdba5542e6b6fca4e1b8d0cda586813a80c75fb4e8/template_image_applee.png" data-mid="215937992" border="0" src="https://freight.cargo.site/w/691/i/ef16d8d35652bffbccc120bdba5542e6b6fca4e1b8d0cda586813a80c75fb4e8/template_image_applee.png" />GetaroundIt’s Go Time2019 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/4312db922ca5dfb925b3c04af187b61a21f0db4ddefc6bada6b0ba7207f037ce/template_image_getaround.png" data-mid="215938465" border="0" src="https://freight.cargo.site/w/691/i/4312db922ca5dfb925b3c04af187b61a21f0db4ddefc6bada6b0ba7207f037ce/template_image_getaround.png" />Virgin AmericaFirst Class Shoes2016 — 2017 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/6b41e588e5de25135a28e3c4bed7788339765ec078ea79048443c6678d171d27/template_image_virgin.png" data-mid="215938517" border="0" src="https://freight.cargo.site/w/691/i/6b41e588e5de25135a28e3c4bed7788339765ec078ea79048443c6678d171d27/template_image_virgin.png" />Print&nbsp;Typographic Experiments2014 – Present <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/4d980bdca6379f3184d8fa23d07a2086eeb4866f7ae924d151e97a02f504766e/template_image_print.png" data-mid="215938659" border="0" src="https://freight.cargo.site/w/691/i/4d980bdca6379f3184d8fa23d07a2086eeb4866f7ae924d151e97a02f504766e/template_image_print.png" />CinemagraphsSan Francisco2017 — 2018 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/054dad0d63733efc22ab79c861ac66cf1dd1e5272c976acc1b81fa09a5b4890d/template_image_cinemagraphs.png" data-mid="215938661" border="0" src="https://freight.cargo.site/w/691/i/054dad0d63733efc22ab79c861ac66cf1dd1e5272c976acc1b81fa09a5b4890d/template_image_cinemagraphs.png" /> FellowFunction Elegance Meets Design2022 — 2023 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/27be3861a2d3c934269f5492569a60b921b89f46ca5acdaf4aa5da69e09125be/template_image_1.png" data-mid="215936267" border="0" src="https://freight.cargo.site/w/691/i/27be3861a2d3c934269f5492569a60b921b89f46ca5acdaf4aa5da69e09125be/template_image_1.png" />JSX Hop-on air travel2020 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/48de31f2fe476ea74249e59de31ec752456266755c48924ae43c117e9b48e9c7/template_image_JSX.png" data-mid="215938061" border="0" src="https://freight.cargo.site/w/691/i/48de31f2fe476ea74249e59de31ec752456266755c48924ae43c117e9b48e9c7/template_image_JSX.png" />DC ShoesPush your own story2022 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/edba7e3f9e36a9d9a6cf792dd55e0a33b060f76ff63ba32b6958714703156e67/template_image_dcshoes.png" data-mid="216111481" border="0" data-scale="100" src="https://freight.cargo.site/w/691/i/edba7e3f9e36a9d9a6cf792dd55e0a33b060f76ff63ba32b6958714703156e67/template_image_dcshoes.png" /> CitrixCloud computing &amp; Virtualization technology2013 — 2014 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/f348691e7f2020d55847a2f1bd6dca44e588485c2facf4232c793d6c52e0d10c/template_image_citrix.png" data-mid="215938497" border="0" src="https://freight.cargo.site/w/691/i/f348691e7f2020d55847a2f1bd6dca44e588485c2facf4232c793d6c52e0d10c/template_image_citrix.png" />Public ArchitectureSan Francisco2019 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/d0ccba9b8efde75083670391d90b79d6f10ba2f5e2f3b1d26a748788743884ac/template_image_public_architecture.png" data-mid="215938529" border="0" src="https://freight.cargo.site/w/691/i/d0ccba9b8efde75083670391d90b79d6f10ba2f5e2f3b1d26a748788743884ac/template_image_public_architecture.png" />New York&nbsp;A little bit of history2010 – 2011 <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/21f4fa8aa7fe98dbcc1e86248239aa60a184e460f671b1f483c1d666f7800cc0/template_image_newyork.png" data-mid="215938662" border="0" src="https://freight.cargo.site/w/691/i/21f4fa8aa7fe98dbcc1e86248239aa60a184e460f671b1f483c1d666f7800cc0/template_image_newyork.png" />PhotographySan Francisco2010 — Present <img width="691" height="426" width_o="691" height_o="426" data-src="https://freight.cargo.site/t/original/i/be0aa11bd048a96d9d62f9d6ad74318b90c1ed73d045eefdd68c9afa86d01629/template_image_photography.png" data-mid="215938660" border="0" src="https://freight.cargo.site/w/691/i/be0aa11bd048a96d9d62f9d6ad74318b90c1ed73d045eefdd68c9afa86d01629/template_image_photography.png" /> https://irikogunabe.com/Text Wed, 16 Aug 2017 17:35:45 +0000 Iriko Gunabe https://irikogunabe.com/Text ABOUT Hi, my name is Iriko. I am a multidisciplinary Senior Brand Designer and Art Director with a demonstrated history of delivering exceptional projects for leading companies over the past 12+ years. I synthesize, craft, and excel at bridging the gap between creative concepts and strategic objectives that translate into compelling visual narratives. I thrive on tackling projects that push the boundaries of my skills and perspective. My expertise lies in building and refining brands through their visual identity systems, spanning from identity development and art direction to design system building, printed matter, marketing, and brand campaigns. I love working on projects that challenge my skills and perspective. My work is focused on building, &amp; refining brands through their visual identity systems. My experience spans from identity development, art direction, design system building, printed matter, marketing and brand campaigns.EXPERIENCEeBaySan Francisco, CA Designer Freelance&nbsp; Creative Consultant &amp; Senior Brand DesignSan Francisco2025&nbsp; Gantri San Francisco Senior Brand Designer 2024 Fellow San Francisco, CA Senior Brand Designer 2022 Eleven Inc. San Francisco, CASenior Art Director - Designer 2014-2021 EDUCATION&nbsp; Academy of Art University School of Graphic DesignBachelor of Fine Arts Studies - Visual CommunicationAIGA memberAAF MemberGraphic Artists GuildType Directors ClubDesign Management InstituteInternational Society of Typographic Designers COLLABORATION Apple Nike Visa Euphoria Google Fellow Gantri 88 Rising Stockwell Supercell Getaround Oakley VIA WTW WGU Aria Hotels Public Architecture Paypal FIFTY24SF Virgin America Eight Inc. Dignity Health Columbus Pink Dolphin Pella Supercell Stanford University DC Shoes Ankh Marketing WhoAreWe SSGA Redy Inkling Citrix WGU Marketo Dassault Systèmes Siemens CONTACT ︎ irikodsgn@gmail.com ︎ 415.420.3541 https://irikogunabe.com/01-Apple Tue, 22 Aug 2017 21:23:37 +0000 Iriko Gunabe https://irikogunabe.com/01-Apple Apple I was on a team located in Apple Marcom and worked with multiple production studios in Los Angeles. I helped develop, design and art direct multiple internal and external facing projects from from 2014-2019. Below is a limited selection of some of those projects i’ve had the privilege to work on.&nbsp; Credits •&nbsp; Brand Campaigns + Product Launches •&nbsp; Apple main site web design updates•&nbsp; Photoshoots •&nbsp; Custom icon designs •&nbsp; Print&nbsp; •&nbsp; Email Marketing campaigns •&nbsp; AppleCare design •&nbsp; App Design Team Creative Director&nbsp; Ted Bluey Photographer Chris Ozer Wardrobe Stylist Kira Sheppard Art Director &amp; Designer Iriko GunabeProducer Darcy DiamondAppleInitial rough concept sketches <img width="1036" height="667" width_o="1036" height_o="667" data-src="https://freight.cargo.site/t/original/i/14f58309c480f32a79b20fd0a8981214937ab0e9510987a544c7225e092bdacf/Sumato_HomePage1_.jpg" data-mid="2880570" border="0" src="https://freight.cargo.site/w/1000/i/14f58309c480f32a79b20fd0a8981214937ab0e9510987a544c7225e092bdacf/Sumato_HomePage1_.jpg" /> <img width="1112" height="801" width_o="1112" height_o="801" data-src="https://freight.cargo.site/t/original/i/f56d22b3a825fb6bff5b6b8fafa05f2b4b5ae0881b228eb54d05d9bf4cb3ff74/Sumato_iPadSupport_.jpg" data-mid="2880683" border="0" src="https://freight.cargo.site/w/1000/i/f56d22b3a825fb6bff5b6b8fafa05f2b4b5ae0881b228eb54d05d9bf4cb3ff74/Sumato_iPadSupport_.jpg" /> <img width="1075" height="810" width_o="1075" height_o="810" data-src="https://freight.cargo.site/t/original/i/54b279dad948c6033b61ed87ec14880be6dabe83474923cb7ae07e8f0be1684d/Sumato_iTunesSupport_.jpg" data-mid="2880574" border="0" src="https://freight.cargo.site/w/1000/i/54b279dad948c6033b61ed87ec14880be6dabe83474923cb7ae07e8f0be1684d/Sumato_iTunesSupport_.jpg" /> <img width="1023" height="644" width_o="1023" height_o="644" data-src="https://freight.cargo.site/t/original/i/d1165b4d0cbef0245c6bd4e7d37943e43d6c04e22964000d1b8276203ca4cfe3/Sumato_NewToMac_.jpg" data-mid="2880708" border="0" src="https://freight.cargo.site/w/1000/i/d1165b4d0cbef0245c6bd4e7d37943e43d6c04e22964000d1b8276203ca4cfe3/Sumato_NewToMac_.jpg" /> <img width="1106" height="692" width_o="1106" height_o="692" data-src="https://freight.cargo.site/t/original/i/ef0e4c9745ca2065d6264994440bd74f9ce238eed740eca3113684e95d845601/Sumato_iWatchSupport_.jpg" data-mid="2880576" border="0" src="https://freight.cargo.site/w/1000/i/ef0e4c9745ca2065d6264994440bd74f9ce238eed740eca3113684e95d845601/Sumato_iWatchSupport_.jpg" /> <img width="957" height="720" width_o="957" height_o="720" data-src="https://freight.cargo.site/t/original/i/91255d066be6a974af1de41f9a9a907fd0ac84fae048e7a1a733598cb646ac67/Sumato_iPhoneSupport_.jpg" data-mid="2880573" border="0" src="https://freight.cargo.site/w/957/i/91255d066be6a974af1de41f9a9a907fd0ac84fae048e7a1a733598cb646ac67/Sumato_iPhoneSupport_.jpg" /> <img width="1048" height="748" width_o="1048" height_o="748" data-src="https://freight.cargo.site/t/original/i/43c0cb6622ced15919af0ac74929bb697cf4c93b140c1bc6a03de46df7488b47/Sumato_AppleTV_.jpg" data-mid="2880567" border="0" src="https://freight.cargo.site/w/1000/i/43c0cb6622ced15919af0ac74929bb697cf4c93b140c1bc6a03de46df7488b47/Sumato_AppleTV_.jpg" /> <img width="1097" height="701" width_o="1097" height_o="701" data-src="https://freight.cargo.site/t/original/i/60e45eb230602fecb41e90ebf5381632166f5e492eca89d84f1df8f64b1490d9/Sumato_FindMyDevice_.jpg" data-mid="2880569" border="0" src="https://freight.cargo.site/w/1000/i/60e45eb230602fecb41e90ebf5381632166f5e492eca89d84f1df8f64b1490d9/Sumato_FindMyDevice_.jpg" /> <img width="1153" height="688" width_o="1153" height_o="688" data-src="https://freight.cargo.site/t/original/i/c16d8d65cb68cc627fbc63c23f355b0987879977b0c8058803f68c51a210f3e9/Sumato_BackingUpYourData_.jpg" data-mid="2880568" border="0" src="https://freight.cargo.site/w/1000/i/c16d8d65cb68cc627fbc63c23f355b0987879977b0c8058803f68c51a210f3e9/Sumato_BackingUpYourData_.jpg" /> <img width="1039" height="689" width_o="1039" height_o="689" data-src="https://freight.cargo.site/t/original/i/05ada2afd4fab71cec7c7b9afaa0da765412ba490cf128b0720aad96004376ca/Sumato_Messaging_.jpg" data-mid="2880577" border="0" src="https://freight.cargo.site/w/1000/i/05ada2afd4fab71cec7c7b9afaa0da765412ba490cf128b0720aad96004376ca/Sumato_Messaging_.jpg" /> <img width="1066" height="717" width_o="1066" height_o="717" data-src="https://freight.cargo.site/t/original/i/313862012795eaa238a1a45eedbed1e79b07a4b62810a7d436d636dbb4f121e8/Sumato_NewToiPhone_.jpg" data-mid="2880578" border="0" src="https://freight.cargo.site/w/1000/i/313862012795eaa238a1a45eedbed1e79b07a4b62810a7d436d636dbb4f121e8/Sumato_NewToiPhone_.jpg" /> Post photoshoot selects from sketches <img width="2335" height="1554" width_o="2335" height_o="1554" data-src="https://freight.cargo.site/t/original/i/f1a08b85589070504cb786323bfcdbdbd88aafff7077cc93c3140aededb85951/0410_SUPPORT_WELCOME_4435__edited_extended_new-1833.jpg" data-mid="2880905" border="0" src="https://freight.cargo.site/w/1000/i/f1a08b85589070504cb786323bfcdbdbd88aafff7077cc93c3140aededb85951/0410_SUPPORT_WELCOME_4435__edited_extended_new-1833.jpg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/0d73ded924c5e8ba82eb1f9418600bcfa58d2ecc939d58afa30eda2246ce44dc/0101_SUPPORT_IPAD_0591-1700.jpg" data-mid="2879724" border="0" src="https://freight.cargo.site/w/1000/i/0d73ded924c5e8ba82eb1f9418600bcfa58d2ecc939d58afa30eda2246ce44dc/0101_SUPPORT_IPAD_0591-1700.jpg" /><img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/c57ba151262968fe1e854498d0202655d8766e0a1019e5db7d1578bc4cf0d3ac/0102_SUPPORT_ITUNES_0972-1-1708.jpg" data-mid="2879725" border="0" 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data-src="https://freight.cargo.site/t/original/i/67e7c62baf986f7f41ffc8e5327453b35e787464b4096c328a3dea19b61d018e/0306_SUPPORT_APPLE-TV_3640_edited-1755.jpg" data-mid="2879729" border="0" src="https://freight.cargo.site/w/1000/i/67e7c62baf986f7f41ffc8e5327453b35e787464b4096c328a3dea19b61d018e/0306_SUPPORT_APPLE-TV_3640_edited-1755.jpg" /><img width="2558" height="1699" width_o="2558" height_o="1699" data-src="https://freight.cargo.site/t/original/i/c1a1b4c963bab6f6bde7767b49f131a8150e1d4ce78f6cdbc335d997554c5e94/0308_FIND-MY-DEVICE_4057-1768.jpg" data-mid="2879731" border="0" src="https://freight.cargo.site/w/1000/i/c1a1b4c963bab6f6bde7767b49f131a8150e1d4ce78f6cdbc335d997554c5e94/0308_FIND-MY-DEVICE_4057-1768.jpg" /><img width="2558" height="1699" width_o="2558" height_o="1699" data-src="https://freight.cargo.site/t/original/i/258199ac6d26087a3d6fc40a61494e1a7877d0896894a6dd21dba620630d7ec1/0412_SUPPORT_WELCOME_4945-1848.jpg" data-mid="2879732" border="0" 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width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/c6f26f318faeaa05170f4501041e136bf1e500f9a70f9d56d0105f7c67ec2ca8/0513_MESSAGING_5481-1858.jpg" data-mid="2879733" border="0" src="https://freight.cargo.site/w/1000/i/c6f26f318faeaa05170f4501041e136bf1e500f9a70f9d56d0105f7c67ec2ca8/0513_MESSAGING_5481-1858.jpg" /><img width="2108" height="1401" width_o="2108" height_o="1401" data-src="https://freight.cargo.site/t/original/i/448ed1258b58334488a4255c266dc0c1ea4a671e7b4b910553ff30e9ebd3f7a1/0514_PHOTOS-AND-CAMERAS_6127-1_EDITED_865-copy.jpg" data-mid="2881109" border="0" src="https://freight.cargo.site/w/1000/i/448ed1258b58334488a4255c266dc0c1ea4a671e7b4b910553ff30e9ebd3f7a1/0514_PHOTOS-AND-CAMERAS_6127-1_EDITED_865-copy.jpg" /> Apple site masthead update overlays <img width="2878" height="1300" width_o="2878" height_o="1300" data-src="https://freight.cargo.site/t/original/i/a3a1e7f697b6faeb4325377a6e5b7c08b1002543370378fdc0d84b441afa8a94/Screen-Shot-2023-12-16-at-2.49.27-PM.png" data-mid="199566806" border="0" src="https://freight.cargo.site/w/1000/i/a3a1e7f697b6faeb4325377a6e5b7c08b1002543370378fdc0d84b441afa8a94/Screen-Shot-2023-12-16-at-2.49.27-PM.png" /> Website<img width="2954" height="1848" width_o="2954" height_o="1848" data-src="https://freight.cargo.site/t/original/i/463d7332403c487c5b64d2ccbcb9b78fa3072b3f82b2ae5d1c150be8bc2cb8d0/Screen-Shot-2023-12-16-at-2.44.11-PM.png" data-mid="199566807" border="0" src="https://freight.cargo.site/w/1000/i/463d7332403c487c5b64d2ccbcb9b78fa3072b3f82b2ae5d1c150be8bc2cb8d0/Screen-Shot-2023-12-16-at-2.44.11-PM.png" /> <img width="2866" height="1748" width_o="2866" height_o="1748" data-src="https://freight.cargo.site/t/original/i/48459dff3b17bf0b5d70489b9edfe42651f6e06b1ba5af0039daf587eebfe544/Screen-Shot-2023-12-16-at-2.53.11-PM.png" data-mid="199566801" border="0" src="https://freight.cargo.site/w/1000/i/48459dff3b17bf0b5d70489b9edfe42651f6e06b1ba5af0039daf587eebfe544/Screen-Shot-2023-12-16-at-2.53.11-PM.png" /> Previous Apple Support look &amp; feel <img width="2972" height="1066" width_o="2972" height_o="1066" data-src="https://freight.cargo.site/t/original/i/5c36f2d18f3123a17f5de352013938086bab846f5b0c1ecfacee485377c8ad3c/Screen-Shot-2023-12-16-at-2.52.07-PM.png" data-mid="199566804" border="0" src="https://freight.cargo.site/w/1000/i/5c36f2d18f3123a17f5de352013938086bab846f5b0c1ecfacee485377c8ad3c/Screen-Shot-2023-12-16-at-2.52.07-PM.png" /><img width="3122" height="1048" width_o="3122" height_o="1048" data-src="https://freight.cargo.site/t/original/i/685fcd3767894d3f1e96a826c9b4cf76acb394decd8b619f194c12762b432557/Screen-Shot-2023-12-16-at-2.51.49-PM.png" data-mid="199566805" border="0" src="https://freight.cargo.site/w/1000/i/685fcd3767894d3f1e96a826c9b4cf76acb394decd8b619f194c12762b432557/Screen-Shot-2023-12-16-at-2.51.49-PM.png" /> Photography after refresh <img width="6570" height="4133" width_o="6570" height_o="4133" data-src="https://freight.cargo.site/t/original/i/4c21c925f0cc9f6a39e91e4a00e878bbefdb7d9417c1cda6ef2bb749c43f852a/Expert_tips-copy-1687_new.jpg" data-mid="58030287" border="0" src="https://freight.cargo.site/w/1000/i/4c21c925f0cc9f6a39e91e4a00e878bbefdb7d9417c1cda6ef2bb749c43f852a/Expert_tips-copy-1687_new.jpg" /> Internal Apple App design <img width="2528" height="1636" width_o="2528" height_o="1636" data-src="https://freight.cargo.site/t/original/i/46ff5cf968bf0a9fba643ac1472520f575f35687d7584d7aa42101de70df6c33/Screen-Shot-2023-12-16-at-2.52.50-PM.png" data-mid="199566802" border="0" src="https://freight.cargo.site/w/1000/i/46ff5cf968bf0a9fba643ac1472520f575f35687d7584d7aa42101de70df6c33/Screen-Shot-2023-12-16-at-2.52.50-PM.png" />Home → https://irikogunabe.com/03-Getaround Fri, 22 Nov 2019 21:20:14 +0000 Iriko Gunabe https://irikogunabe.com/03-Getaround Getaround Identity work and brand guidelines Getaround offers instant access to thousands of different car models in major cities across the US and Europe. While it’s an easy choice for someone who has gone carless, many people who own a car also use Getaround if they need an alternative for specific types of trips—an all-wheel drive vehicle for a trip to the mountains or a luxury car for a nice night out. We relaunched Getaround with a global campaign with a simple iconic visual, a new logo and brand platform meant to inspire the spontaneous nature of their customers: It’s Go Time.&nbsp; Team&nbsp; Creative DirectorTed BlueySenior Brand Designer Iriko Gunabe Video Director: Patrick Daughters Executive Producer Jennifer SuttlemyrePrint photographer Randal FordLogo redesign (custom made by myself) <img width="1440" height="779" width_o="1440" height_o="779" data-src="https://freight.cargo.site/t/original/i/d8f8a469bf8a01528aac65488bd8c85d520ae331f67b2853381aeac5766cef80/GTA_Logo.png" data-mid="55299670" border="0" src="https://freight.cargo.site/w/1000/i/d8f8a469bf8a01528aac65488bd8c85d520ae331f67b2853381aeac5766cef80/GTA_Logo.png" /><img width="1440" height="525" width_o="1440" height_o="525" data-src="https://freight.cargo.site/t/original/i/916ac477a87e2a465fdfc9314b7dd5d5bf21ef76f6b95b92e03b3bb4dece22e8/GTA_Logos_Image_01.png" data-mid="55299671" border="0" src="https://freight.cargo.site/w/1000/i/916ac477a87e2a465fdfc9314b7dd5d5bf21ef76f6b95b92e03b3bb4dece22e8/GTA_Logos_Image_01.png" /><img width="1440" height="1287" width_o="1440" height_o="1287" data-src="https://freight.cargo.site/t/original/i/d5af3c955068da802a37dba39a0fec8ae0407851b524b17de79a7959d2b65f11/GTA_Typography_Image_02.png" data-mid="55299677" border="0" src="https://freight.cargo.site/w/1000/i/d5af3c955068da802a37dba39a0fec8ae0407851b524b17de79a7959d2b65f11/GTA_Typography_Image_02.png" />Brand Guidelines (entire deck built by myself)<img width="1440" height="1416" width_o="1440" height_o="1416" data-src="https://freight.cargo.site/t/original/i/6d44388153cbd3d0a74383be1c3e9f001f1c6664e84a13cf15fa7b0002486297/GTA_guidelines_Image_03.png" data-mid="55299756" border="0" src="https://freight.cargo.site/w/1000/i/6d44388153cbd3d0a74383be1c3e9f001f1c6664e84a13cf15fa7b0002486297/GTA_guidelines_Image_03.png" />Art Direction&nbsp; <img width="2202" height="1408" width_o="2202" height_o="1408" data-src="https://freight.cargo.site/t/original/i/9fb37df54221984c208c60fa92e4c878183fd53684cc13f07314617c028f19c3/Screen-Shot-2022-08-11-at-2.06.59-PM.png" data-mid="150210628" border="0" src="https://freight.cargo.site/w/1000/i/9fb37df54221984c208c60fa92e4c878183fd53684cc13f07314617c028f19c3/Screen-Shot-2022-08-11-at-2.06.59-PM.png" /> <img width="2362" height="960" width_o="2362" height_o="960" data-src="https://freight.cargo.site/t/original/i/dc2c50e1c43e62930463657501ef8a66337c05622513cc37fa0cd4ea71796fc6/GTA_OOH-ploter.jpeg" data-mid="149664631" border="0" src="https://freight.cargo.site/w/1000/i/dc2c50e1c43e62930463657501ef8a66337c05622513cc37fa0cd4ea71796fc6/GTA_OOH-ploter.jpeg" /><img width="1500" height="610" width_o="1500" height_o="610" data-src="https://freight.cargo.site/t/original/i/e76d4a75b470dadcf5206a342adc5c37fa21daf9c28566be512247fbaade72b7/GTA_OOH-ploter4-1-1.jpg" data-mid="211533514" border="0" src="https://freight.cargo.site/w/1000/i/e76d4a75b470dadcf5206a342adc5c37fa21daf9c28566be512247fbaade72b7/GTA_OOH-ploter4-1-1.jpg" /> <img width="2362" height="960" width_o="2362" height_o="960" data-src="https://freight.cargo.site/t/original/i/f37b66bd5be5de13bf6a6e78f2fbedc687381a6da7816ccbc8e5a125bc3ed6f1/GTA_OOH-ploter4.jpeg" data-mid="149664629" border="0" src="https://freight.cargo.site/w/1000/i/f37b66bd5be5de13bf6a6e78f2fbedc687381a6da7816ccbc8e5a125bc3ed6f1/GTA_OOH-ploter4.jpeg" /> <img width="2362" height="960" width_o="2362" height_o="960" data-src="https://freight.cargo.site/t/original/i/c88b6fa12bbd1b95f3bb324028047fb3e35b4338992e92987ab13470bcdd4167/GTA_OOH-ploter3-1.jpeg" data-mid="149664630" border="0" src="https://freight.cargo.site/w/1000/i/c88b6fa12bbd1b95f3bb324028047fb3e35b4338992e92987ab13470bcdd4167/GTA_OOH-ploter3-1.jpeg" /> <img width="1440" height="1789" width_o="1440" height_o="1789" data-src="https://freight.cargo.site/t/original/i/b71722f46f256078bacd95a810f2d022139a7d8339e2210cce96ee2f1b90ea97/GTA_guidelines_Image_04.png" data-mid="58050525" border="0" src="https://freight.cargo.site/w/1000/i/b71722f46f256078bacd95a810f2d022139a7d8339e2210cce96ee2f1b90ea97/GTA_guidelines_Image_04.png" />30 Second spot &nbsp;Getaround Debut in Time Square &amp; the New York Stock Exchange <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/a9d206eb0fcf1709ad20eccb94b5b129c4fa6e9929cd47eed815a858dc4aaa15/HR-GETR-TimesSquare-Photo-20221209-1-1.jpg" data-mid="217163664" border="0" src="https://freight.cargo.site/w/1000/i/a9d206eb0fcf1709ad20eccb94b5b129c4fa6e9929cd47eed815a858dc4aaa15/HR-GETR-TimesSquare-Photo-20221209-1-1.jpg" /><img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6e9f84ea4c07c2fd39ea67bb48fd4c4679c7f4fde8e9c4940755ec382421d62b/Getaround-OB-Photo-20221208-AJ-197-1.jpg" data-mid="217163666" border="0" src="https://freight.cargo.site/w/1000/i/6e9f84ea4c07c2fd39ea67bb48fd4c4679c7f4fde8e9c4940755ec382421d62b/Getaround-OB-Photo-20221208-AJ-197-1.jpg" /><img width="1480" height="967" width_o="1480" height_o="967" data-src="https://freight.cargo.site/t/original/i/192b001beeb213099bd313bb941bb9abe1a573897eebd166f95d095a7e0fb66f/Header-image---Highlights-from-Getaround-s-debut-on-the-New-York-Stock-Exchange.png" data-mid="217163667" border="0" src="https://freight.cargo.site/w/1000/i/192b001beeb213099bd313bb941bb9abe1a573897eebd166f95d095a7e0fb66f/Header-image---Highlights-from-Getaround-s-debut-on-the-New-York-Stock-Exchange.png" /><img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/a63602a7764a69edf031ff7df3fd046e4ac6290be12ff7079b1812f598527d01/Getaround-OB-Photo-20221208-AJ-091.jpg" data-mid="217163817" border="0" src="https://freight.cargo.site/w/1000/i/a63602a7764a69edf031ff7df3fd046e4ac6290be12ff7079b1812f598527d01/Getaround-OB-Photo-20221208-AJ-091.jpg" /> https://irikogunabe.com/04-Redy Wed, 10 Aug 2022 21:52:46 +0000 Iriko Gunabe https://irikogunabe.com/04-Redy Redy Redy is a low-calorie, non-psychoactive, CBD infused beverage &amp; tea line with supplemented vitamins including B12 to help you feel alert, and Redy for your day. Team&nbsp; Art Direction &amp; Design Iriko Gunabe Photographer Nick MitchellAppl <img width="2121" height="1414" width_o="2121" height_o="1414" data-src="https://freight.cargo.site/t/original/i/71559bc7d949ff5ea188c0dd49025a880b8248503dee07845f063d13b9fb9a5b/Redy_Hero_Shot_00.png" data-mid="150483615" border="0" src="https://freight.cargo.site/w/1000/i/71559bc7d949ff5ea188c0dd49025a880b8248503dee07845f063d13b9fb9a5b/Redy_Hero_Shot_00.png" /><img width="2698" height="1704" width_o="2698" height_o="1704" data-src="https://freight.cargo.site/t/original/i/8834909a6ce04942b66733a4bf6bf7160c5bc0a93a5cd86079a7eddb9894c548/drink_redy_04.png" data-mid="150483268" border="0" src="https://freight.cargo.site/w/1000/i/8834909a6ce04942b66733a4bf6bf7160c5bc0a93a5cd86079a7eddb9894c548/drink_redy_04.png" /> <img width="3036" height="1700" width_o="3036" height_o="1700" data-src="https://freight.cargo.site/t/original/i/0692603455e105102cb1ea246b2f29deba220d49418c2f1e5c3daea407b0fdcf/drink_redy_02.png" data-mid="150218185" border="0" src="https://freight.cargo.site/w/1000/i/0692603455e105102cb1ea246b2f29deba220d49418c2f1e5c3daea407b0fdcf/drink_redy_02.png" /><img width="2698" height="1704" width_o="2698" height_o="1704" data-src="https://freight.cargo.site/t/original/i/79f6eca9f83f59aa34fe7fc971da14732c360ab88ee4022943181a020eb2c262/drink_redy_03.png" data-mid="150250490" border="0" src="https://freight.cargo.site/w/1000/i/79f6eca9f83f59aa34fe7fc971da14732c360ab88ee4022943181a020eb2c262/drink_redy_03.png" /><img width="2698" height="1704" width_o="2698" height_o="1704" data-src="https://freight.cargo.site/t/original/i/4c92017d76e4ae36790cca8a9563e23ef7082c4ddb3eee8f44858b3568a42fea/drink_redy_05.png" data-mid="150251772" border="0" src="https://freight.cargo.site/w/1000/i/4c92017d76e4ae36790cca8a9563e23ef7082c4ddb3eee8f44858b3568a42fea/drink_redy_05.png" /><img width="2698" height="1704" width_o="2698" height_o="1704" data-src="https://freight.cargo.site/t/original/i/3c83440a60fdbdc97358ac2c43028c3d4dd53a8bde6aa7f4fb50104a6d4f587a/drink_redy_06.png" data-mid="150373292" border="0" src="https://freight.cargo.site/w/1000/i/3c83440a60fdbdc97358ac2c43028c3d4dd53a8bde6aa7f4fb50104a6d4f587a/drink_redy_06.png" /><img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/46293b7c45c06f5390a010f4ce006e9a1fcb985db25bd500a9015d6622247dab/drink_redy_07.png" data-mid="150482377" border="0" src="https://freight.cargo.site/w/1000/i/46293b7c45c06f5390a010f4ce006e9a1fcb985db25bd500a9015d6622247dab/drink_redy_07.png" /> Initial “R” Logo Explorations <img width="2830" height="1354" width_o="2830" height_o="1354" data-src="https://freight.cargo.site/t/original/i/3f0432c494f3eaa35ca449398ba0857b8f0da6ca450b8b5152cf128d68b29152/Screen-Shot-2022-08-10-at-4.08.35-PM.png" data-mid="150119152" border="0" src="https://freight.cargo.site/w/1000/i/3f0432c494f3eaa35ca449398ba0857b8f0da6ca450b8b5152cf128d68b29152/Screen-Shot-2022-08-10-at-4.08.35-PM.png" /> <img width="2830" height="1360" width_o="2830" height_o="1360" data-src="https://freight.cargo.site/t/original/i/6ae7275ec5617bf5ba92b6509e25f466a8e45305719009718cedb6af6c1906f2/Screen-Shot-2022-08-10-at-4.09.00-PM.png" data-mid="150119147" border="0" src="https://freight.cargo.site/w/1000/i/6ae7275ec5617bf5ba92b6509e25f466a8e45305719009718cedb6af6c1906f2/Screen-Shot-2022-08-10-at-4.09.00-PM.png" /> <img width="2830" height="1358" width_o="2830" height_o="1358" data-src="https://freight.cargo.site/t/original/i/1116a51dea6c1d19173dad5769e8d8d1034cd390e48b537c77f11e4937a219ba/Screen-Shot-2022-08-10-at-4.09.50-PM.png" data-mid="150119144" border="0" src="https://freight.cargo.site/w/1000/i/1116a51dea6c1d19173dad5769e8d8d1034cd390e48b537c77f11e4937a219ba/Screen-Shot-2022-08-10-at-4.09.50-PM.png" /> Wordmark Explorations <img width="2698" height="1704" width_o="2698" height_o="1704" data-src="https://freight.cargo.site/t/original/i/7bbf5832cd2a52467bde9fb0bb4f545d989f656cba45c2997eaa71354327d9ee/Screen-Shot-2022-08-10-at-3.04.53-PM-copy.png" data-mid="150215415" border="0" src="https://freight.cargo.site/w/1000/i/7bbf5832cd2a52467bde9fb0bb4f545d989f656cba45c2997eaa71354327d9ee/Screen-Shot-2022-08-10-at-3.04.53-PM-copy.png" /> <img width="2830" height="1360" width_o="2830" height_o="1360" data-src="https://freight.cargo.site/t/original/i/6fdef38a498253e074c3f2331625700608b76542e55537ef9e3a57936cee3cef/Screen-Shot-2022-08-10-at-4.16.16-PM.png" data-mid="150119501" border="0" src="https://freight.cargo.site/w/1000/i/6fdef38a498253e074c3f2331625700608b76542e55537ef9e3a57936cee3cef/Screen-Shot-2022-08-10-at-4.16.16-PM.png" /> <img width="2828" height="1356" width_o="2828" height_o="1356" data-src="https://freight.cargo.site/t/original/i/e4ece8a51f8607290ce5fc451486707d38b5b3e58d58c97763077bb69b4474a9/Screen-Shot-2022-08-10-at-4.10.31-PM.png" data-mid="150119140" border="0" src="https://freight.cargo.site/w/1000/i/e4ece8a51f8607290ce5fc451486707d38b5b3e58d58c97763077bb69b4474a9/Screen-Shot-2022-08-10-at-4.10.31-PM.png" /> <img width="2895" height="2350" width_o="2895" height_o="2350" data-src="https://freight.cargo.site/t/original/i/56f22442677051b869a219e9333e490b100ab3d4bad2892f6575de120ef5ce25/Artboard-2-copy-284x.png" data-mid="150374278" border="0" src="https://freight.cargo.site/w/1000/i/56f22442677051b869a219e9333e490b100ab3d4bad2892f6575de120ef5ce25/Artboard-2-copy-284x.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/e93d34b2d18d48c497e6638afce05f8df12d242ee06252488af04a9cea841e59/Redy_Logo_Exploration_R1_7am3.png" data-mid="150115459" border="0" src="https://freight.cargo.site/w/1000/i/e93d34b2d18d48c497e6638afce05f8df12d242ee06252488af04a9cea841e59/Redy_Logo_Exploration_R1_7am3.png" />During the development process the client wanted to invent a new word to represent a product. Above is a preliminary brand audit for existing brands using invented words. Home → https://irikogunabe.com/05-Citrix Mon, 01 Aug 2022 21:18:57 +0000 Iriko Gunabe https://irikogunabe.com/05-Citrix Citrix In a highly competitive software industry, Citrix dared to stand out. Seeking to increase brand awareness and build momentum around&nbsp;its&nbsp;enterprise division, Citrix embraced an identity system with depth, breadth and a distinctive&nbsp;look and feel . Team&nbsp; Creative DirectorsJamie Calderon, Sun Lee Senior Visual/Brand Designer Iriko Gunabe Art DirectorMoe Hung Design Agency Tolleson <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/adf0bc80de8a72f8b24e9ca4b6ad35eb2143b03446077e66bd8fda9358729d1f/citrix-brand-logo-original-redrawn.png" data-mid="149359499" border="0" src="https://freight.cargo.site/w/1000/i/adf0bc80de8a72f8b24e9ca4b6ad35eb2143b03446077e66bd8fda9358729d1f/citrix-brand-logo-original-redrawn.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/570859feed2bf2feb328b260c73131292659c25ad1354be3f00c3d4a7cac7df3/citrix-brand-guidelines-logotypes-graphic-element.jpeg" data-mid="149359676" border="0" src="https://freight.cargo.site/w/1000/i/570859feed2bf2feb328b260c73131292659c25ad1354be3f00c3d4a7cac7df3/citrix-brand-guidelines-logotypes-graphic-element.jpeg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3f0c6a047b665eaa8f0fdc5fab2e714faa2b96f4c7e2128236f34e6d29f83117/citrix-brand-homepage-laptop-tablet.jpeg" data-mid="149359678" border="0" src="https://freight.cargo.site/w/1000/i/3f0c6a047b665eaa8f0fdc5fab2e714faa2b96f4c7e2128236f34e6d29f83117/citrix-brand-homepage-laptop-tablet.jpeg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/791eae3eccc9de7656c3e655c774ba0f568354cf71b1143cc50b8e959c1ef284/citrix-photography-hero-mobile-side-street.jpeg" data-mid="149357174" border="0" src="https://freight.cargo.site/w/1000/i/791eae3eccc9de7656c3e655c774ba0f568354cf71b1143cc50b8e959c1ef284/citrix-photography-hero-mobile-side-street.jpeg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/28426a2e7c81b2cd22eacf8b47770bccd260362876449fd6e27fb776deac83b8/citrix-photography-woman-mobile-phone-overhead-street.jpeg" data-mid="149357173" border="0" src="https://freight.cargo.site/w/1000/i/28426a2e7c81b2cd22eacf8b47770bccd260362876449fd6e27fb776deac83b8/citrix-photography-woman-mobile-phone-overhead-street.jpeg" />Images from the photo shoot are&nbsp;layered with a digital fabric to give the entire collection&nbsp;a proprietary look and feel. <img width="2502" height="1402" width_o="2502" height_o="1402" data-src="https://freight.cargo.site/t/original/i/a4fbdc21830cb54a11c17a90e25b4bef8d9567a8eba48e8cb974f0c504483ed1/Screen-Shot-2022-08-01-at-1.22.06-PM.png" data-mid="149357177" border="0" src="https://freight.cargo.site/w/1000/i/a4fbdc21830cb54a11c17a90e25b4bef8d9567a8eba48e8cb974f0c504483ed1/Screen-Shot-2022-08-01-at-1.22.06-PM.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e7a530f833f90a3420717756b8af63d7bcd7a00485f842e6aecbc8fc4eaae680/citrix-photography-woman-tablet-bench.jpeg" data-mid="149357171" border="0" src="https://freight.cargo.site/w/1000/i/e7a530f833f90a3420717756b8af63d7bcd7a00485f842e6aecbc8fc4eaae680/citrix-photography-woman-tablet-bench.jpeg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/40efcdea06975ddca55f3d7f96b82dd54fc2c8e3b4e293eb6e683767c52262e8/citrix-brand-convention-hall.jpeg" data-mid="149360223" border="0" src="https://freight.cargo.site/w/1000/i/40efcdea06975ddca55f3d7f96b82dd54fc2c8e3b4e293eb6e683767c52262e8/citrix-brand-convention-hall.jpeg" /> Home → https://irikogunabe.com/06-JSX Wed, 08 Jan 2020 23:45:10 +0000 Iriko Gunabe https://irikogunabe.com/06-JSX JSXOnce you experience the waitlessness of flying JSX, you realize just how archaic, process-laden and inhumane commercial flying has become. It’s always rewarding to work with a challenger brand to bring a truly differentiated offering to life—finally an air travel experience that respects your time and treats you with humanity. In addition to brand identity refinements and livery design, we created a campaign to drive home the promise of ease and time savings. We wrapped it all up with a simple yet profound prompt: Hop on. Team Creative DirectorTed Bluey Art Director Mike Butler, Iriko Gunabe Designers Iriko Gunabe, Adriana Del Mar PhotographerGenevieve Caron Production Company Supply &amp; Demand DirectorAnton Visser Director of Photography Daniel Bronks Copywriter Clemence Pluch <img width="2038" height="920" width_o="2038" height_o="920" data-src="https://freight.cargo.site/t/original/i/dfd60e7606e3f733856d92f36a97ed48944f63f609acee23e04ad0480c981454/Screen-Shot-2022-08-16-at-1.25.12-PM.png" data-mid="150574909" border="0" src="https://freight.cargo.site/w/1000/i/dfd60e7606e3f733856d92f36a97ed48944f63f609acee23e04ad0480c981454/Screen-Shot-2022-08-16-at-1.25.12-PM.png" /> Airplane livery design <img width="7501" height="3705" width_o="7501" height_o="3705" data-src="https://freight.cargo.site/t/original/i/6d635f5816a36ca5404700582a742534265c8a586ce8d210fc4d6bcc7ff33f2b/JSX_Livery.png" data-mid="150576792" border="0" src="https://freight.cargo.site/w/1000/i/6d635f5816a36ca5404700582a742534265c8a586ce8d210fc4d6bcc7ff33f2b/JSX_Livery.png" />Print Campaign <img width="2000" height="1090" width_o="2000" height_o="1090" data-src="https://freight.cargo.site/t/original/i/d8749cb28e98f931b9f596d29321b01641cde6ac0a8baeb83683c02d3ae4335b/JSX_Portfolio_JPEGS_Print_0003_Biz-Trav.jpg" data-mid="58052388" border="0" src="https://freight.cargo.site/w/1000/i/d8749cb28e98f931b9f596d29321b01641cde6ac0a8baeb83683c02d3ae4335b/JSX_Portfolio_JPEGS_Print_0003_Biz-Trav.jpg" /><img width="2000" height="1090" width_o="2000" height_o="1090" data-src="https://freight.cargo.site/t/original/i/52ccec49b2a66dc834005b524cfa289ee07e1b711e5a20ba4e96dbb92542e0c8/JSX_Portfolio_JPEGS_Print_0001_Mommy.jpg" data-mid="58052451" border="0" src="https://freight.cargo.site/w/1000/i/52ccec49b2a66dc834005b524cfa289ee07e1b711e5a20ba4e96dbb92542e0c8/JSX_Portfolio_JPEGS_Print_0001_Mommy.jpg" /><img width="2000" height="1090" width_o="2000" height_o="1090" data-src="https://freight.cargo.site/t/original/i/7ba901f24490ac6f5bb8e7075eeb916e105fc6ff087d86202364b558413a98d5/JSX_Portfolio_JPEGS_Print_0000_Week_Trav.jpg" data-mid="58052454" border="0" src="https://freight.cargo.site/w/1000/i/7ba901f24490ac6f5bb8e7075eeb916e105fc6ff087d86202364b558413a98d5/JSX_Portfolio_JPEGS_Print_0000_Week_Trav.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0cc7bdf6b47d90287cd83a2f5961c559f436cb010d8b320ffe635a25e5fd3ac/DIG_JSX_Plane-Tail_1920x1080.jpeg" data-mid="150574903" border="0" src="https://freight.cargo.site/w/1000/i/a0cc7bdf6b47d90287cd83a2f5961c559f436cb010d8b320ffe635a25e5fd3ac/DIG_JSX_Plane-Tail_1920x1080.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/986630860f3ed688e4057e629542b1beb765cbb1d12a79b5694b083dbbf5dff1/DIG_JSX_AD-02_1920x1080.jpeg" data-mid="150578573" border="0" src="https://freight.cargo.site/w/1000/i/986630860f3ed688e4057e629542b1beb765cbb1d12a79b5694b083dbbf5dff1/DIG_JSX_AD-02_1920x1080.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/201187a32095e34f140b5fb49a60e5504ae8bb92969e2363954512cabcfe7edd/DIG_JSX_Pillow_1920x1080.jpeg" data-mid="150574902" border="0" src="https://freight.cargo.site/w/1000/i/201187a32095e34f140b5fb49a60e5504ae8bb92969e2363954512cabcfe7edd/DIG_JSX_Pillow_1920x1080.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2be97ee2618cab68b0a4bf3759e62ffa0d451b423124459f7dc2f7aff0929534/DIG_JSX_Scarf_1920x1080.jpeg" data-mid="150574901" border="0" src="https://freight.cargo.site/w/1000/i/2be97ee2618cab68b0a4bf3759e62ffa0d451b423124459f7dc2f7aff0929534/DIG_JSX_Scarf_1920x1080.jpeg" />&nbsp; Home → https://irikogunabe.com/07-Virgin-America Fri, 05 Aug 2022 00:16:58 +0000 Iriko Gunabe https://irikogunabe.com/07-Virgin-America Virgin America’s First class shoe&nbsp; Hot on the heels of Nike’s auto-lacing MAG is Virgin America’s totally unexpected and downright futuristic “First Class Shoe.” Made in collaboration with Eleven Inc and Italian design geniuses over at SearchnDesign, this game-changing shoe boasts a covey of high-tech attributes including a USB port near the top line to charge your smartphone, mood lighting, Wi-Fi, and a tiny monitor fitted on the tongue that lets you play and watch your own videos. As far as the makeup goes, the hi-top receives an Italian white leather upper, a rubber outsole, and a stainless steel seat buckle wrapping around the uppermost part of the shoe. Interested buyers can bid on Virgin America’s “First Class Shoe” on eBay with proceeds being donated to Soles4Souls—”a not for profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing,” according to the organization’s mission statement. Take a look at the photos above and watch the video below to see it in action. The shoe finally sold on eBay for $98,000 for a single pair and was also featured on Hypebeast Team Creative Directors Ricard Valero, Chad LeitzSocial Art DirectorsIriko Gunabe, Jacob HellstromPhotographer&nbsp;Iriko GunabeSocial Copywriter&nbsp;Julie Blakley CCO&nbsp;Mike McKayDesign &amp; ManufacturingRob Heppler, Searchndesign <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/8260b65ffc55b83d2f7d77717d256c51fda42a206914221aa2d61f4253ceca34/Photography_04.jpg" data-mid="149666145" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8260b65ffc55b83d2f7d77717d256c51fda42a206914221aa2d61f4253ceca34/Photography_04.jpg" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/ff2a812520214c343fd38d7da6dcbb6d4f1bf6e19a039cc1ba99b8896ed4006b/virgin_america_shoe_irikogunabe.jpg" data-mid="149666210" border="0" src="https://freight.cargo.site/w/1000/i/ff2a812520214c343fd38d7da6dcbb6d4f1bf6e19a039cc1ba99b8896ed4006b/virgin_america_shoe_irikogunabe.jpg" /> Work Hard. Hawaii Hard. Assisted in the launch of the “Work Hard Hawaii Hard” campaign in order to notify Bay Area professionals of the new airline’s route to Hawaii.&nbsp; Team Creative Directors Ricard Valero, Chad LeitzArt DirectorsKris WongDesignerIriko Gunabe CCO Mike McKaySocial CopywriterJulie Blakley <img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/4ba9bee5e17e0c04e63f12af5799a32f7d169e60b75374fd743c2b9f24959ffc/VIRGIN-HAWAII-CAMPAIGNLava-01.jpeg" data-mid="149666951" border="0" src="https://freight.cargo.site/w/1000/i/4ba9bee5e17e0c04e63f12af5799a32f7d169e60b75374fd743c2b9f24959ffc/VIRGIN-HAWAII-CAMPAIGNLava-01.jpeg" /> <img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/05fd8f78326c22ad462cf9f1b1df4e238a48e82886ee73254fa9703028b196b0/VIRGIN-HAWAII-CAMPAIGN_surf-03.jpeg" data-mid="149666958" border="0" src="https://freight.cargo.site/w/1000/i/05fd8f78326c22ad462cf9f1b1df4e238a48e82886ee73254fa9703028b196b0/VIRGIN-HAWAII-CAMPAIGN_surf-03.jpeg" /> <img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/b7eb62d5fbb1a67690d29cf1e072a83a5c8eceb36bc1468a153bf5204f77296b/VIRGIN-HAWAII-CAMPAIGN_surf-02.jpeg" data-mid="149666950" border="0" src="https://freight.cargo.site/w/1000/i/b7eb62d5fbb1a67690d29cf1e072a83a5c8eceb36bc1468a153bf5204f77296b/VIRGIN-HAWAII-CAMPAIGN_surf-02.jpeg" /> Home → https://irikogunabe.com/08-Anthology-4 Sun, 07 Aug 2022 05:04:29 +0000 Iriko Gunabe https://irikogunabe.com/08-Anthology-4 Anthology 4 Poems are necessary because they honor the unknown, both in us and in the world. They come from an undiscovered country; they are shaped into form by the power of language, and set free to fly with wings of images and metaphor. Team Art Director, Designer&nbsp; Iriko Gunabe Photographer Nick MitchellApple<img width="1400" height="1181" width_o="1400" height_o="1181" data-src="https://freight.cargo.site/t/original/i/d5a7728bee7fababb64fd3680ad31895eb4fefd5baca66bcb237e82f49a3a6b3/Print_Project_Iriko_001.jpg" data-mid="149797332" border="0" src="https://freight.cargo.site/w/1000/i/d5a7728bee7fababb64fd3680ad31895eb4fefd5baca66bcb237e82f49a3a6b3/Print_Project_Iriko_001.jpg" /> <img width="1400" height="1181" width_o="1400" height_o="1181" data-src="https://freight.cargo.site/t/original/i/d64480ae9dcf5d8b758e3606e8174522212ef9bbc011020f29cbf42d866257a2/Print_Project_Iriko_002.jpg" data-mid="149797335" border="0" src="https://freight.cargo.site/w/1000/i/d64480ae9dcf5d8b758e3606e8174522212ef9bbc011020f29cbf42d866257a2/Print_Project_Iriko_002.jpg" /> <img width="1400" height="1181" width_o="1400" height_o="1181" data-src="https://freight.cargo.site/t/original/i/7688499620d42956c68a5bd658180b5c77a267c6b2eaad98019a7dda2af8b800/Print_Project_Iriko_004.jpg" data-mid="149797337" border="0" src="https://freight.cargo.site/w/1000/i/7688499620d42956c68a5bd658180b5c77a267c6b2eaad98019a7dda2af8b800/Print_Project_Iriko_004.jpg" /> <img width="1400" height="1181" width_o="1400" height_o="1181" data-src="https://freight.cargo.site/t/original/i/3c12e95a5adadf676e01b12e2d014c9d2d2f2694f5d7b3776e8c1ba8c690bd95/Print_Project_Iriko_003.jpg" data-mid="149797339" border="0" src="https://freight.cargo.site/w/1000/i/3c12e95a5adadf676e01b12e2d014c9d2d2f2694f5d7b3776e8c1ba8c690bd95/Print_Project_Iriko_003.jpg" /> Home →